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If your website and digital marketing campaigns aren’t producing real leads, something is broken.
Most businesses don’t have a traffic problem or a design problem. They have a strategy problem. Good-looking websites, SEO checklists, and ad spend won’t fix that on their own.
We help small businesses build digital systems that are designed to be found and convert, not just exist.
20+ Years Experience • Serving Baltimore & Harford County Since 2020
Your Website Isn’t Bringing In New Leads
High-converting web design can turn visitors into customers
Nobody Can Find Your Business On Google or Bing
Local SEO can put you on page one for searches in your industry
Your Ad Spend Isn’t Bringing In New Customers
Data-driven strategies maximize every marketing dollar spent
About Us
Why Baltimore Area Businesses Choose Up The Brand
About Gary: Meet our founder Gary Thorn, your local digital marketing expert. With 20 years at top agencies working with Fortune 500 companies and federal agencies, Gary brings big-agency expertise to Baltimore and Harford County businesses – without the big-agency price tag.”
Locally Owned: Founded in Baltimore County in 2020 and moved to Harford County in 2022, we understand the unique challenges facing Baltimore area businesses. We’re not some distant agency. We’re your neighbors, and your success is our success.
Brady Franz of Roger That Roll-Off came to Up The Brand with a failing Google Ad campaign and a dried up customer pipeline. We turned that around.
In less than a year we turned what they had around to the point where they sold out of dumpsters at one point. We managed to do this at a fixed monthly cost.
Brady Franz is the owner of Essex based dumpster rental company Roger That Roll-Off. He originally came to us for Google Business Profile cleanup, SEO, and Google Ads. After digging into the numbers and the market, we rebuilt the website too.
What mattered most to Brady wasn’t tactics. It was that we took the time to understand his customers, his business, and his competitors before touching anything.
The result: real, measurable growth that he directly attributes to our work together.
Grateful for the trust, and even more excited about what’s next for Roger That Roll-Off.
Gary is fabulous to work with, and WOW, he really put the time into understanding (and helping me understand) my brand personality! Phenomenal web design on my Voiceover Website. Along with his search engine optimization package, I couldn’t be happier with the results..
Claire Coyle
Voiceover Artist
We are are very satisfied. Gary is always available and extremely transparent with what he does. We had a unique situation where we had to have a third party integrated with our site. Gary went above and beyond. We are very excited to building our brand with Up the Brand!
Brady Franz
Roger That Roll-Off Local Dumpster Rental Service
My experience has been unmatched with Up The Brand. I needed a landing page designed for my business, somewhere my customers could find my business and our services. After speaking with Gary I had a better understanding of what my site would look like and how it could increase sales.
Every client is unique, and every brand needs to be nurtured in order to grow. We meet each brand where it is and create a tailored plan from there.
Our Services
Say Goodbye to Wasted Marketing Spend: How Up The Brand Solves Your Digital Marketing Challenges and Delivers Real Customers
Are you tired of wasting money on digital marketing agencies that promise results but never deliver new customers? Discover how Up The Brand’s seasoned team leverages expert web development, SEO, targeted Google Ads, and branding strategies to attract real, paying customers to your small business. Say goodbye to ineffective marketing and hello to measurable growth with Up The Brand’s proven solutions.
Create a memorable brand that stands out from competitors.
High Converting Web Design
Mobile-optimized designs that load fast and convert more visitors to customers
Local & Technical SEO Services
Get found by customers actively looking for your services on search engines
Google Ads & Local Service Ads
Targeted campaigns that bring qualified leads without wasting your budget
E-Commerce & E-Learning
Sell online with e-commerce & e-learning stores that actually make money
Integrations & Custom Programming
Automate your business processes and make it easy for your customers to work with you
Based In Harford County – Serving Greater Baltimore
The Common Pitfalls of Digital Marketing for Small Businesses
As an agency owner, I’ve seen firsthand how small businesses often fall into the same traps when it comes to digital marketing. Many marketing agencies promise the moon but deliver little more than wasted budgets. Here are some of the most common pitfalls:
It’s all too common for agencies to promise quick wins or massive results without a clear plan or proven track record. Small business owners end up frustrated when expectations aren’t met.
Wasting budget on ineffective campaigns:
Without targeted strategies, marketing dollars are spent on broad, untargeted campaigns that fail to reach the right audience, leading to poor Return on Investment (ROI).
Lack of measurable results:
Many agencies lack transparency, making it difficult for small business owners to see what’s working and what’s not. This leaves you guessing whether your investment is paying off.
Difficulty attracting targeted, paying customers:
Without a strategic approach, your digital marketing efforts may generate traffic but not the qualified leads that convert into paying customers.
Challenges in standing out in a crowded online space:
With so many competitors vying for attention, small businesses struggle to differentiate themselves without a clear branding and marketing strategy. This leads to weaker connections.
Bridge Burning when you pause or stop services:
When you aren’t getting results and decide to stop paying or try someone else, many agencies go scorched earth on their campaigns deleting everything your business paid for.
Ready to Stop Losing Customers to Your Competition?
Get your FREE comprehensive analysis of your online presence. We’ll show you exactly what’s holding your business back and give you a roadmap to fix it. See how a local digital marketing agency can help your business grow.
Get a free, plain-English SEO Report Card for your website.
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